A Marketing Promotion Model With Word of Mouth Effects
A Marketing Promotion Model With Word of Mouth Effects
Gary L Lilien
The book A Marketing Promotion Model With Word of Mouth Effects was written by author Gary L Lilien Here you can read free online of A Marketing Promotion Model With Word of Mouth Effects book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is A Marketing Promotion Model With Word of Mouth Effects a good or bad book?
What reading level is A Marketing Promotion Model With Word of Mouth Effects book?
To quickly assess the difficulty of the text, read a short excerpt:
Assume that response to detailing is a quadratic function of detailing effort, i. E.
X^(d(t))= X^^d(t) + X^^d^Ct).
This particular functional form has the following properties: (a) X^(o) = (b) Neither increasing nor decreasing returns to scale are specified a priori; however, if \ is <0 (as would be expected) 2 then X (d(t)) has an upper bound of -( X / 4X ) and detailing above the level of " ^i-, /^X results in decreasing response. So, a practical upper bound on detailing is established.
Certainly, more complex forms of X could be generated; this simple quadratic form is rather flexible and leads to a simple estimation procedure.
We assume that X, X and X are linear functions of their arguments, i. E.
X2(C2(t-l)) = X2C"2(t-l), etc.
12.
Note that we only observ^e K^(t) + K2(t) directly and not N(=C^(0)), C (t) or C^Ct). We can resolve this issue as follows: Let us assume that our time intervals have been chosen such that it is not unreasonable to assert that 2 E(w) Now. Using that value in place of C^Ct), choose a time t=T such that 03(1) =0 for t < T.
What to read after A Marketing Promotion Model With Word of Mouth Effects? You can find similar books in the "Read Also" column, or choose other free books by Gary L Lilien to read online
Read book A Marketing Promotion Model With Word of Mouth Effects for free
User Reviews: