A Personal Word

Cover A Personal Word
A Personal Word
H L Henry Louis Mencken
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n.
An impression seems to be abroad that The Smart Set, selling at 35 cents, makes an enormous profit, and that Warner, Nathan and I have got rich running it. This is not true. Warner is a man of many enterprises and has made a great deal of money, and Nathan and I are both able to exist comfortably without looking to the magazine. Had we been inclined, we might have turned it into a very productive money-maker. This is not merely tall-talk ; we actually did the thing with three other maga- zin
...es. But from the start we viewed The Smart Set as, in some sense, a luxury rather than a means of profit, and this view of it has always condi- tioned our management of it. We have [4] j |J! l!l l«, i U. 'L'". JIJ. « l ' '' . ' ' W(v l JII VU I never made any eliort to attract readers in large numbers; we have always sought to print, not the most popular stuff we could find, but the best stuff. And we have never made any effort to load the magazine with advertising: it prints less than any other magazine of its class.

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