A Psychological Study of Trade-Mark Infringement
A Psychological Study of Trade-Mark Infringement
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In the Control there were no imitations in the test, but the 10 originals of the presentation reappeared in the test.
The test then contained duplicates of 10 of the originals, the usual old or duplicate trade-marks, and the 20 new. All the duplicates and new trade-marks were the same as those in the Uninformed and Informed experiments.
(e) Relative Position Experiment. — ^This experiment measures confusion differently from the recognition experiments. It does not state "how many" individuals a...re confused by the imitations, but it does give a measure of their relative differences. The degree of confusion between any pair of trade-marks is then measured by its position in the list. There are two forms of relative position ex- periment, the serial, and the groups Both are used in this study; the group form in Chapter IV., and the serial in Chapter V. The directions for the group form required the observer to arrange 50 pairs of trade-marks in an order according to their likelihood of confusion.
What to read after A Psychological Study of Trade-Mark Infringement?
You can find similar books in the "Read Also" column, or choose other free books by Paynter, Richard Henry, 1890- to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
In the Control there were no imitations in the test, but the 10 originals of the presentation reappeared in the test.
The test then contained duplicates of 10 of the originals, the usual old or duplicate trade-marks, and the 20 new. All the duplicates and new trade-marks were the same as those in the Uninformed and Informed experiments.
(e) Relative Position Experiment. — ^This experiment measures confusion differently from the recognition experiments. It does not state "how many" individuals a...re confused by the imitations, but it does give a measure of their relative differences. The degree of confusion between any pair of trade-marks is then measured by its position in the list. There are two forms of relative position ex- periment, the serial, and the groups Both are used in this study; the group form in Chapter IV., and the serial in Chapter V. The directions for the group form required the observer to arrange 50 pairs of trade-marks in an order according to their likelihood of confusion.
What to read after A Psychological Study of Trade-Mark Infringement?
You can find similar books in the "Read Also" column, or choose other free books by Paynter, Richard Henry, 1890- to read onlineMoreLess
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