Achieving Strategic Advantages in Long Term Buyer Supplier Relationships a Lo

Cover Achieving Strategic Advantages in Long Term Buyer Supplier Relationships a Lo
Achieving Strategic Advantages in Long Term Buyer Supplier Relationships a Lo
Sandy D Jap
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If there is a low level of interpersonal trust in the relationship, firms can still work together and be assured that the other firm will not act opportunistically by examining the other firm's goals in the relationship. If their goals are similar— i. E. , provide a superior value product to the market place, reduce lead time to market by x number of days or weeks, etc. —then the pie can sHll be successfully expanded.
Second, the results clearly indicate that complementar\' competencies are an
...important aspect of developing strategic advantages together. These competencies provide powerful assurances that the other member has the necessary abilities to expand the joint pie size. This is particularly true for buyers in the absence of trust at time one.
Third, the results also indicated differences in perspectives between buyers and suppliers. It is helpful for buyers to know that goal compatibility is a key consideration for suppliers who are considering working more closely with a customer.


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