Addison Broadhurst Master Merchant the Intimate History of a Man Who Came Up F
Addison Broadhurst Master Merchant the Intimate History of a Man Who Came Up F
Edward Mott Woolley
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The diver- sity of my stock was really amazing. There was hardly a man, woman, or child in my territory whom I couldn't hit in one way or another. Thus my advertising would have a broad appeal, if I worked it shrewdly, and my clientele would have few restric- tions. This fact would help immensely when I should broaden the scope of the business. The quantity of stuff I bought for twelve hundred dollars was quite astonishing. In buying this stock I looked for the best value I could get for spot c...ash; but you know there is often an intangible quality about goods that counts quite as much as intrinsic worth. A child's dress of blue chambray, embroid- ered prettily but inexpensively, will catch the eye of a certain class of trade quicker than a tan or drab of some material much more costly. Stained-glass MASTER MERCHANT 181 paper, red-burned flower pots, and candies attrac- tively displayed have a psychology of appeal provided the merchant knows the traits of the people who come into his store.
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