Ads And Sales a Study of Advertising And Selling From the Standpoint of the Ne
Ads And Sales a Study of Advertising And Selling From the Standpoint of the Ne
Casson Herbert Newton
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They have plenty of money. One American harvest would buy the whole country of Belgium, king and all. The income of the Ameri- can farmer is two hundred and fifty dollars a heart- beat, day and night. Few advertisers seem to have BUILDING AN ADVERTISEMENT 89 realized this; and when they do, they will find that the immediate results of their advertisements will be handsomely increased. The farmer and the woman these are the two main buyers of advertised goods. CHAPTER NINE AN ANALYSIS OF CURRENT... ADVERTISING WHEN the principles of Efficiency are applied to a factory or railroad, they reveal striking differences between men and materials and conditions. One file, for in- stance, is found to do six times as many strokes as another file. One belt will require one-fifth as much repairing as another belt. One man is doing one-tenth as much work as another man, although both receive the same wages. Roughly speaking, Efficiency is an exploration to discover the BEST; and when we turn the search- light on, we find everywhere a jumble of good, bad, and indifferent.
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