Advertise
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In our eReader you can find the full English version of the book. Read Advertise Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertise
What reading level is Advertise book?
To quickly assess the difficulty of the text, read a short excerpt:
It might be a shoe blacking to remove mud; it might be some sort of paint; it might be a 151 ADVERTISE!
fertilizer. A good imagination might think of a hundred different possibilities, but no one would ever guess from the copy and illustration that it is a remedy. Here is an absolute waste of good advertising, and all because the advertising writer and the artist both failed to see the picture.
In this "Miracle Mud" illustration, the pic- ture might have told the whole story and made effective ...even such weak copy as "The Easy Way. " Even poor copy, reinforced by a good strong illustration, will often "go home. " The copy and the illustration should always say the same thing. They may say it in the same way, they may say it in different ways, but both should do it in a very simple, easy-to-under- stand way.
The writer of an advertisement has to learn to say in a line what the writer of a story would say in a whole chapter. The advertising artist must learn the same ratio of condensed drawing, for while advertising obeys certain principles of art and literature, it must be far stronger than either in its suggestive power.
What to read after Advertise?
You can find similar books in the "Read Also" column, or choose other free books by Edith Sampson to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
It might be a shoe blacking to remove mud; it might be some sort of paint; it might be a 151 ADVERTISE!
fertilizer. A good imagination might think of a hundred different possibilities, but no one would ever guess from the copy and illustration that it is a remedy. Here is an absolute waste of good advertising, and all because the advertising writer and the artist both failed to see the picture.
In this "Miracle Mud" illustration, the pic- ture might have told the whole story and made effective ...even such weak copy as "The Easy Way. " Even poor copy, reinforced by a good strong illustration, will often "go home. " The copy and the illustration should always say the same thing. They may say it in the same way, they may say it in different ways, but both should do it in a very simple, easy-to-under- stand way.
The writer of an advertisement has to learn to say in a line what the writer of a story would say in a whole chapter. The advertising artist must learn the same ratio of condensed drawing, for while advertising obeys certain principles of art and literature, it must be far stronger than either in its suggestive power.
What to read after Advertise?
You can find similar books in the "Read Also" column, or choose other free books by Edith Sampson to read onlineMoreLess
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