Advertising a Study of a Modern Business Power
Advertising a Study of a Modern Business Power
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In our eReader you can find the full English version of the book. Read Advertising a Study of a Modern Business Power Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising a Study of a Modern Business Power
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Even when, however, from a combination of causes, a monopoly is established, the necessity of advertising is by no means done away with. Every concern must keep in touch with its own customers. Moreover, there are very few commodities for which a substitute cannot be found. Hence even a monopoly must proclaim the virtues of its particular article — witness the extensive advertising of gas and electricity. With respect to the Co-operative movement, the growth has been largely on the distributive... or shop-keeping side. To a considerable extent, therefore, the movement devotes itself to supply- ing its membership with commodities which are found also in the ordinary shop and for H 86 ADVERTISING: A STUDY OF which the demand has been created by advertising on the part of the manufacturers. There is, however, another side to the Co- operative movement. The large wholesale societies have undertaken the manufacture of goods to supply to the retail societies. Some retail societies also have their productive side and make certain goods — clothes or furniture, for instance — ^for their members.
What to read after Advertising a Study of a Modern Business Power?
You can find similar books in the "Read Also" column, or choose other free books by George William Goodall to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Even when, however, from a combination of causes, a monopoly is established, the necessity of advertising is by no means done away with. Every concern must keep in touch with its own customers. Moreover, there are very few commodities for which a substitute cannot be found. Hence even a monopoly must proclaim the virtues of its particular article — witness the extensive advertising of gas and electricity. With respect to the Co-operative movement, the growth has been largely on the distributive... or shop-keeping side. To a considerable extent, therefore, the movement devotes itself to supply- ing its membership with commodities which are found also in the ordinary shop and for H 86 ADVERTISING: A STUDY OF which the demand has been created by advertising on the part of the manufacturers. There is, however, another side to the Co- operative movement. The large wholesale societies have undertaken the manufacture of goods to supply to the retail societies. Some retail societies also have their productive side and make certain goods — clothes or furniture, for instance — ^for their members.
What to read after Advertising a Study of a Modern Business Power?
You can find similar books in the "Read Also" column, or choose other free books by George William Goodall to read onlineMoreLess
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