Advertising And Progress

Cover Advertising And Progress
Advertising And Progress
Edward Sidney Hole
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Two On the one hand we have a school of thinkers, of schools w hich Tolstoy was the leading exponent, whose view, briefly summarized, was that as the resources of society are obviously inadequate to provide a " ceiled house " and comfortable conditions for more than a small proportion, so, therefore, the possession of a ceiled house and comfortable con- ditions implies social robbery by an appropriation of more than a fair share of the total product, and that logically the only honest course is
... to forgo the possession of those comforts of which there are not enough to go round.
At the other extreme is a school of thinkers who vaguely conceive " wealth " to be an enormous and inexhaustible ocean which, if properly tapped and 88 SOME FACTS, FIGURES, AND FANCIES 89 brought to society by reconstructed conduits, would effect a degree of welfare and comfort among all classes, which degree, however, they do not venture to define. They do not say whether the resultant comparative position of the " Demos " will be then equal to the present position of the better-paid workers, of the middle classes, or of the moderately wealthy.


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