Advertising And Selling; Principles of Appeal And Response
Advertising And Selling; Principles of Appeal And Response
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Blue 3. "White 4. Green 5. Brown 3c Winch investigated color preferences of 2, 000 school children in London, with the following order resulting, for both boys and girls : 1. Blue 2. Red 3. Yellow, falling lower with in- creased age and intelligence 4. Green, rising higher with in- creased age and intelligence 99 PRINCIPLES OF APPEAL AND RESPONSE 5. White 6. Black 4. Gordon, with only a few subjects, studied the influence of background, securing the following orders : On Black On White 1. Red 1.... Blue 2. Yellow 2. Red 3. Green 3. Green 4. Blue 4. Yellow 5. Studies of students in Vassar College yield the following order of preference : 1. Blue 2. Red 3. Green 4. Yellow and Orange 6. Wissler, from his study of Columbia men and women students, deduces the following table. His results show that yellow was preferred more by the younger students than by the older. With age, he concludes, the preferred color passes on down toward the violet end of the spectrum. Combin- ing this result with those shown in his table, we might conclude that, in so far as 100 INTEREST INCENTIVES *, - • the data are reliable, the younger the per- son the nearer the red end of the spectrum would be his or her favorite color, and also that children and women would prefer reds, while men and older women would show greater fondness for blues.
What to read after Advertising And Selling; Principles of Appeal And Response?
You can find similar books in the "Read Also" column, or choose other free books by Harry L Harry Levi Hollingworth to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Blue 3. "White 4. Green 5. Brown 3c Winch investigated color preferences of 2, 000 school children in London, with the following order resulting, for both boys and girls : 1. Blue 2. Red 3. Yellow, falling lower with in- creased age and intelligence 4. Green, rising higher with in- creased age and intelligence 99 PRINCIPLES OF APPEAL AND RESPONSE 5. White 6. Black 4. Gordon, with only a few subjects, studied the influence of background, securing the following orders : On Black On White 1. Red 1.... Blue 2. Yellow 2. Red 3. Green 3. Green 4. Blue 4. Yellow 5. Studies of students in Vassar College yield the following order of preference : 1. Blue 2. Red 3. Green 4. Yellow and Orange 6. Wissler, from his study of Columbia men and women students, deduces the following table. His results show that yellow was preferred more by the younger students than by the older. With age, he concludes, the preferred color passes on down toward the violet end of the spectrum. Combin- ing this result with those shown in his table, we might conclude that, in so far as 100 INTEREST INCENTIVES *, - • the data are reliable, the younger the per- son the nearer the red end of the spectrum would be his or her favorite color, and also that children and women would prefer reds, while men and older women would show greater fondness for blues.
What to read after Advertising And Selling; Principles of Appeal And Response?
You can find similar books in the "Read Also" column, or choose other free books by Harry L Harry Levi Hollingworth to read onlineMoreLess
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