Advertising As a Business Force; a Compilation of Experience Records
Advertising As a Business Force; a Compilation of Experience Records
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The demonstration made its impression on the jobbers, on the retailers, on the newspapers of the state — the majority, because of the novelty and the sale of the advertising, noticed the campaign in some way — on buyers of breakfast foods and on the salesmen themselves. It illustrated capitally the virtue of concentration, organization and publicity. Thirty- eight salesmen might work a month unnoticed in half the space Texas fills; give them a flying start, however, the sense of con- certed eff...ort, the stimulus of competition, and the consciousness of the public eye, though only for a moment, and they become a force whose eflSciency is quite beyond ordinary measure.
At least, this was true in "Pee-Kay " experience.
Digitized by VjOOQ iC 242 ADVERTISING AS A BUSINESS FORCE Ten days sufficed to sell 90 per cent, of the retail grocers of the state. Then, perforce, the jobbers fell into line. While consumers, reading the newspaper advertisements with some notion that special doings were afoot, brought a touch of i>er- sonal interest and curiosity to the matter and clinched the whole thing by demanding and buying "Pee-Kay" products.
What to read after Advertising As a Business Force; a Compilation of Experience Records?
You can find similar books in the "Read Also" column, or choose other free books by Cherington, Paul Terry, 1876- to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The demonstration made its impression on the jobbers, on the retailers, on the newspapers of the state — the majority, because of the novelty and the sale of the advertising, noticed the campaign in some way — on buyers of breakfast foods and on the salesmen themselves. It illustrated capitally the virtue of concentration, organization and publicity. Thirty- eight salesmen might work a month unnoticed in half the space Texas fills; give them a flying start, however, the sense of con- certed eff...ort, the stimulus of competition, and the consciousness of the public eye, though only for a moment, and they become a force whose eflSciency is quite beyond ordinary measure.
At least, this was true in "Pee-Kay " experience.
Digitized by VjOOQ iC 242 ADVERTISING AS A BUSINESS FORCE Ten days sufficed to sell 90 per cent, of the retail grocers of the state. Then, perforce, the jobbers fell into line. While consumers, reading the newspaper advertisements with some notion that special doings were afoot, brought a touch of i>er- sonal interest and curiosity to the matter and clinched the whole thing by demanding and buying "Pee-Kay" products.
What to read after Advertising As a Business Force; a Compilation of Experience Records?
You can find similar books in the "Read Also" column, or choose other free books by Cherington, Paul Terry, 1876- to read onlineMoreLess
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