Advertising As a Vocation
Advertising As a Vocation
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In our eReader you can find the full English version of the book. Read Advertising As a Vocation Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising As a Vocation
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All these duties may be combined in one office or performed separately.
Poster Advertising. This is the oldest and the most conspicuous and effective form of publicity. A rough drawing, a picture, a costly art illustration, a phrase, or a sentence is made to convey an idea and leave a permanent impression in the minds of millions of peo- ple. The poster appeals to every one; it is obtainable by all advertisers; it is an inexpensive form of pub- licity.
There are numerous poster advertising comp...anies, and a " Poster Advertising Association" Many print- ing and lithographing companies specialize on poster work. It is associated, of course, with both billboard and street car advertising.
An editorial in The Poster for April, 1916, ex- presses the prevailing opinion about this form of ad- vertising, as follows: Advertisers, great and small, manufacturers, producers, jobbers, wholesale and retail dealers, including the retailer in SPECIAL FORMS OF ADVERTISING 109 the small city or town, are now a unit in their belief in the potency, power, and permanency of poster advertising.
What to read after Advertising As a Vocation?
You can find similar books in the "Read Also" column, or choose other free books by Frederick James Allen to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
All these duties may be combined in one office or performed separately.
Poster Advertising. This is the oldest and the most conspicuous and effective form of publicity. A rough drawing, a picture, a costly art illustration, a phrase, or a sentence is made to convey an idea and leave a permanent impression in the minds of millions of peo- ple. The poster appeals to every one; it is obtainable by all advertisers; it is an inexpensive form of pub- licity.
There are numerous poster advertising comp...anies, and a " Poster Advertising Association" Many print- ing and lithographing companies specialize on poster work. It is associated, of course, with both billboard and street car advertising.
An editorial in The Poster for April, 1916, ex- presses the prevailing opinion about this form of ad- vertising, as follows: Advertisers, great and small, manufacturers, producers, jobbers, wholesale and retail dealers, including the retailer in SPECIAL FORMS OF ADVERTISING 109 the small city or town, are now a unit in their belief in the potency, power, and permanency of poster advertising.
What to read after Advertising As a Vocation?
You can find similar books in the "Read Also" column, or choose other free books by Frederick James Allen to read onlineMoreLess
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