Advertising Its Principles Practice And Technique
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In our eReader you can find the full English version of the book. Read Advertising Its Principles Practice And Technique Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising Its Principles Practice And Technique
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In some campaigns they have been changed as often as twice a day, in the morning and in the afternoon. This, however, is rather expensive. The cards in most cities are of a uniform standard size, 11 by 21 inches. The rates also are reduced to a fairly uniform basis, usually 40 to 50 cents per card per month. It is estimated that it takes approximately 50, 000 cards to supply all of the full-time cars in the United States with one card each. Most of the street car advertising space is now under ...the control of the Street Railway Advertising Company.
PROBLEMS AND QUESTIONS 1. What are the chief differences between street car cards as com- pared with magazines and newspapers? Compare them specifically con- cerning the following points: (a) Commodities or types of business which can or cannot well be advertised on cards. Mention examples of each and give reasons for your answer, (b) Classes of people reached, (c) The kind of copy to be used.
2. Make a similar study of posters to show comparison and differ- ences on the points mentioned in the preceding question.
What to read after Advertising Its Principles Practice And Technique?
You can find similar books in the "Read Also" column, or choose other free books by Starch, Daniel to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
In some campaigns they have been changed as often as twice a day, in the morning and in the afternoon. This, however, is rather expensive. The cards in most cities are of a uniform standard size, 11 by 21 inches. The rates also are reduced to a fairly uniform basis, usually 40 to 50 cents per card per month. It is estimated that it takes approximately 50, 000 cards to supply all of the full-time cars in the United States with one card each. Most of the street car advertising space is now under ...the control of the Street Railway Advertising Company.
PROBLEMS AND QUESTIONS 1. What are the chief differences between street car cards as com- pared with magazines and newspapers? Compare them specifically con- cerning the following points: (a) Commodities or types of business which can or cannot well be advertised on cards. Mention examples of each and give reasons for your answer, (b) Classes of people reached, (c) The kind of copy to be used.
2. Make a similar study of posters to show comparison and differ- ences on the points mentioned in the preceding question.
What to read after Advertising Its Principles Practice And Technique?
You can find similar books in the "Read Also" column, or choose other free books by Starch, Daniel to read onlineMoreLess
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