Advertising Methods And Mediums
Advertising Methods And Mediums
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In our eReader you can find the full English version of the book. Read Advertising Methods And Mediums Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising Methods And Mediums
What reading level is Advertising Methods And Mediums book?
To quickly assess the difficulty of the text, read a short excerpt:
We cannot lay too much emphasis on the importance of the headline. On it the ad- writer must bring to bear all his powers of originality in thought and expression, striving to render it brief, striking and pointed, and mak- ing it the keynote of the whole advertisement.
Among mechanical aids to strengthening the headline, it helps sometimes to follow Holofernes' practice and to "affect the letter, " for alliteration never seems to lose its effect in rousing the attention of readers. But the str...ong headline comes from a thorough grasp of the theme. Thorough study of the proposition alone will suggest the most arrestive form for introducing it to the public.
To sum up, good copy is that which fits the case, which is suited to the audience, which is strong with the earnest- ness of conviction, brief as it can be made without sacri- ficing clearness, and skilfully heralded by a phrase which commands attention like a bugle-call.
CHAPTER XI. RELATION OF SALESMANSHIP TO ADVERTISING.
BY HUGH CHALMERS.
What to read after Advertising Methods And Mediums?
You can find similar books in the "Read Also" column, or choose other free books by Russell Thomas Herbert to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
We cannot lay too much emphasis on the importance of the headline. On it the ad- writer must bring to bear all his powers of originality in thought and expression, striving to render it brief, striking and pointed, and mak- ing it the keynote of the whole advertisement.
Among mechanical aids to strengthening the headline, it helps sometimes to follow Holofernes' practice and to "affect the letter, " for alliteration never seems to lose its effect in rousing the attention of readers. But the str...ong headline comes from a thorough grasp of the theme. Thorough study of the proposition alone will suggest the most arrestive form for introducing it to the public.
To sum up, good copy is that which fits the case, which is suited to the audience, which is strong with the earnest- ness of conviction, brief as it can be made without sacri- ficing clearness, and skilfully heralded by a phrase which commands attention like a bugle-call.
CHAPTER XI. RELATION OF SALESMANSHIP TO ADVERTISING.
BY HUGH CHALMERS.
What to read after Advertising Methods And Mediums?
You can find similar books in the "Read Also" column, or choose other free books by Russell Thomas Herbert to read onlineMoreLess
Read book Advertising Methods And Mediums for free
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