Advertising Principles
Advertising Principles
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In our eReader you can find the full English version of the book. Read Advertising Principles Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising Principles
What reading level is Advertising Principles book?
To quickly assess the difficulty of the text, read a short excerpt:
The internal elements of greatest impor- tance, too, will receive the emphasis that comes from size.
(c) Shape. Either the whole advertisement or any of its parts may be emphasized by novelty of shape. Eccentricity in this respect, however, is usu- ally purchased at the expense of sales value.
(d) Color. Strength or beauty of color empha- sizes both the advertisement as a whole and its vari- ous elements.
(e) Motion. The entire advertisement may actu- ally be in motion, as in certain electric s...igns or in moving displays, or motion may be indicated and the attention directed toward the element that it is de- sired to emphasize.
6. Value of movement. — So accustomed has the eye become to obey certain directions that it will obey those directions even if the command be made only in the form of suggestion. In reading, the eye is accustomed to move from left to right and downward, hence it habitually follows a straight or dotted line, Digitized by Google LAYOUT OF ADVERTISEMENTS 235 if the line runs in a direction corresponding to that of print.
What to read after Advertising Principles?
You can find similar books in the "Read Also" column, or choose other free books by De Bower, Herbert F. (Herbert Francis), 1874-1940 to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The internal elements of greatest impor- tance, too, will receive the emphasis that comes from size.
(c) Shape. Either the whole advertisement or any of its parts may be emphasized by novelty of shape. Eccentricity in this respect, however, is usu- ally purchased at the expense of sales value.
(d) Color. Strength or beauty of color empha- sizes both the advertisement as a whole and its vari- ous elements.
(e) Motion. The entire advertisement may actu- ally be in motion, as in certain electric s...igns or in moving displays, or motion may be indicated and the attention directed toward the element that it is de- sired to emphasize.
6. Value of movement. — So accustomed has the eye become to obey certain directions that it will obey those directions even if the command be made only in the form of suggestion. In reading, the eye is accustomed to move from left to right and downward, hence it habitually follows a straight or dotted line, Digitized by Google LAYOUT OF ADVERTISEMENTS 235 if the line runs in a direction corresponding to that of print.
What to read after Advertising Principles?
You can find similar books in the "Read Also" column, or choose other free books by De Bower, Herbert F. (Herbert Francis), 1874-1940 to read onlineMoreLess
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