Advertising Principles

Cover Advertising Principles
Advertising Principles
Herbert Francis De Bower
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The Alexander Hamilton Institute has built up a prestige for its own product by advertising which can be utilized by the Corona Company in showing' that their typewriter is indorsed by another well known concern.
Other factors that may be classed as means of se- curing confidence by prestige are: (1) age, as "Rogers Brothers 1847"; (2) size or location of plant or buildings, illustrated in the H. W. Johns- Manville Company advertisement, which gives the location of all its factory branches, num
...ber of em- PRODUCING ACTION 87 Dining Room ofMrs. O. H. P. 'Belmoni COMMUNITY PLATE oWti. BILMOKT. Who u u prominent in Suffrage u the it in Society, a the mother of Comuelo, -OuchtM of cAfiriborough. She rut the Patridu design in DHMUIUTT PlATi.
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OKJIBA The use of well known names Inuls j)r

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