Advisor 2 a Study of Industrial Marketing Budgeting Part 1 Background Dat
Advisor 2 a Study of Industrial Marketing Budgeting Part 1 Background Dat
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0 N = = 110, (t-statlstics in ( . ) ) -22- Uslng the same procedure, the following additional variables were found to be related to marketing: PROD: indicator of product-definition complexity (machinery or component part) DIFFPERC: difference in perceived quality between current and prospective customers (1 = current customers perceived quality higher than prospects, otherwise) DIRUSERS: fraction of product sales made to users, not throuRh independent resellers.
Exhibit 15 gives the model for m...arketing.
Exhibit 15 Markatlng Model Results LN(MKTG) = + . 185 + . 712 LN( SALES) (12. 6) + . 082 LN (USERS) (3. 1) -1. 633 LN(CONC) (3. 1) - . 993 LN(SPECIAL) (2. 8) - . 424 LCYCLE (2. 0) + . 809 PLANS (3. 9) + . 528 PROD (2. 5) - . 305 DIFFPERC (1. 7) + . 194 LN(DIRUSER) (0. 6) r2 = . 72 SEE - . 91 F - 28. 2 N -110 f (t-9tatisti cs in ( -23- Finally, the advertising/marketing model Is estimated. We do not search for new variables, noting that Aj ^-. -t Advertising „, ^, Advertising = — - — ; ^ x Marketing Marketing " g and that the variables that affect advertising/marketing should already be included in the model.
What to read after Advisor 2 a Study of Industrial Marketing Budgeting Part 1 Background Dat?
You can find similar books in the "Read Also" column, or choose other free books by Gary Louis Lilien to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
0 N = = 110, (t-statlstics in ( . ) ) -22- Uslng the same procedure, the following additional variables were found to be related to marketing: PROD: indicator of product-definition complexity (machinery or component part) DIFFPERC: difference in perceived quality between current and prospective customers (1 = current customers perceived quality higher than prospects, otherwise) DIRUSERS: fraction of product sales made to users, not throuRh independent resellers.
Exhibit 15 gives the model for m...arketing.
Exhibit 15 Markatlng Model Results LN(MKTG) = + . 185 + . 712 LN( SALES) (12. 6) + . 082 LN (USERS) (3. 1) -1. 633 LN(CONC) (3. 1) - . 993 LN(SPECIAL) (2. 8) - . 424 LCYCLE (2. 0) + . 809 PLANS (3. 9) + . 528 PROD (2. 5) - . 305 DIFFPERC (1. 7) + . 194 LN(DIRUSER) (0. 6) r2 = . 72 SEE - . 91 F - 28. 2 N -110 f (t-9tatisti cs in ( -23- Finally, the advertising/marketing model Is estimated. We do not search for new variables, noting that Aj ^-. -t Advertising „, ^, Advertising = — - — ; ^ x Marketing Marketing " g and that the variables that affect advertising/marketing should already be included in the model.
What to read after Advisor 2 a Study of Industrial Marketing Budgeting Part 1 Background Dat?
You can find similar books in the "Read Also" column, or choose other free books by Gary Louis Lilien to read onlineMoreLess
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