Age Stereotyping And Television Hearing Before the Select Committee On Aging
Age Stereotyping And Television Hearing Before the Select Committee On Aging
United States Congress House Select Committee O
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Eric Severeid's absence from the CBS evening news after his 65th birthday this fall bears witness to the effects of mandatory retirement. The absence of persons over 65 as reporters or anchorpersons on network news, does not indict network coverage of concerns of the elderly, however. A survey of the content of 66 days of network news (drawn from June 1 - August 22, 1977) suggests that the network news programmers are willing to cover newsworthy events of prime concern to the elderly (e. G. Man...datory retirement, pensions, social security, housing and the elderly, activities of older persons). On the average, CBS and NBC devoted one news segment to an item of prime concern to the elderly every five days, while ABC on the average, devoted one news segment to a specific concern of the elderly once every 3. 5 days. • 20- 100 WHAT ACCOUNTS FOR UNDERREPRESENTATION OF THE ELDERLY IN FICTIONAL PROGRAMS Three contentions are marshalled to defend the underrepresentation of the elderly on television: 1) elderly persons don't want to watch elderly persons; 2) elderly persons are poor consumers; 3) younger persons do not want to see the elderly depicted because it reminds them of the losses, deprivations, and unpleasantness of old age.
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