American Methods in Foreign Trade; a Guide to Export Selling Policy
The book American Methods in Foreign Trade; a Guide to Export Selling Policy was written by author Vedder, George Charles, 1877- Here you can read free online of American Methods in Foreign Trade; a Guide to Export Selling Policy book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is American Methods in Foreign Trade; a Guide to Export Selling Policy a good or bad book?
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Sometimes such beginnings were later expanded by the efforts of representatives on the ground, but there are noteworthy instances where gradually and at little expense, aU of the markets of the world have been developed chiefly, if not en- tirely, by persistent and painstaking circularizing and advertising supplemented by careful attention to resulting inquiries. It is true that no quick "kill- ings" can thus be made, but under normal condi- tions overseas countries are not gold mines where ric...h strikes are to be expected, but rather fields of great productive power for those who know how, patiently and thoroughly, to sow the seed and cul- tivate and gather the ever-ripening harvest. Again it should be stated that the value of per- sonal representation is unquestioned, but it must always yield precedence in importance, first, to CIRCULARIZING BY THE BEGINNER 69 soundness of policy and second, to the ability with which that policy is carried out in the home office. Manufacturers often expect to accomplish too much hy merely sending salesmen abroad with catalogs and samples, forgetting that what the foreign buyer wants is not merely good merchandise at fair prices, but permanent and reliable sources of supply for such goods.
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