American University General Information Catalog 1986-1987
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11.607 Strategic Marketing (3) The strategic or long-range planning process is explored from the perspective of the marketing decision-maker. Interaction with other functional areas such as finance and production is emphasized. The course includes preparation of a strategic plan for a major firm and exposure to guest speakers. Prerequisite: 1 1.601 and 13.605.
11.690 Independent Study Project in Business Adminis- tration (1-6) 11.691 Internship (3-6) Designed to provide valuable field experienc...e to students seeking careers in advertising, mar- keting research, strategic planning, international marketing, sales, retailing, and product management. Consists of fifteen hours a week in a marketing position, group meeting with di- rector and other interns, and a written report. Prerequisite: 11.601.
11.692 Cooperative Education Field Experience (3-6) See description under Cooperative Education in this publication.
International Business Undergraduate Courses Note: Junior standing is required to enroll in all KCBA courses at the 300 or 400 level.
What to read after American University General Information Catalog 1986-1987?
You can find similar books in the "Read Also" column, or choose other free books by American University to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
11.607 Strategic Marketing (3) The strategic or long-range planning process is explored from the perspective of the marketing decision-maker. Interaction with other functional areas such as finance and production is emphasized. The course includes preparation of a strategic plan for a major firm and exposure to guest speakers. Prerequisite: 1 1.601 and 13.605.
11.690 Independent Study Project in Business Adminis- tration (1-6) 11.691 Internship (3-6) Designed to provide valuable field experienc...e to students seeking careers in advertising, mar- keting research, strategic planning, international marketing, sales, retailing, and product management. Consists of fifteen hours a week in a marketing position, group meeting with di- rector and other interns, and a written report. Prerequisite: 11.601.
11.692 Cooperative Education Field Experience (3-6) See description under Cooperative Education in this publication.
International Business Undergraduate Courses Note: Junior standing is required to enroll in all KCBA courses at the 300 or 400 level.
What to read after American University General Information Catalog 1986-1987?
You can find similar books in the "Read Also" column, or choose other free books by American University to read onlineMoreLess
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