An On Line Technique for Estimating And Analyzing Complex Models
An On Line Technique for Estimating And Analyzing Complex Models
Glen L Urban
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4 YEAR 2 PRICE 32. 10 ADV 43. 29 DIST 4. 19 PROFIT 87. 2 SALES 16. 8 YEAR 3 PRICE 30. 20 ADV 58. 20 DIST 8. 09 PROFIT 76. 2 SALES 23. 3 YEAR 4 PRICE 32. 40 ADV 59. 30 DIST 5. 29 PROFIT 139. 0 SALES 28. 1 YEAR 5 PRICE 32. 40 ADV 59. 30 DIST 5. 49 PROFIT 123. 3 SALES 29. 3 YEAR 6 PRICE 32. 40 ADV 59. 30 DIST 5. 49 PROFIT 105. 8 SALES 29. 9 IF MORE TRIALS, TYPE 1, ELSE 2 CONT. * 2 FIGURE NO. 4 ITERATION MARKETING MIX DETERMINATION deviates about two dollars from this average value. The irregularit...y in year three also appears in the distribution recommendations. The distribution is uniformly increased except in the third year where a jump to 8. 09 is specified. This irregularity might be the result of the lagged mechanism specified in equation (2) which would reward demand stimulation efforts at that time or it might result because of the limited accuracy in the consideration of the lagged effects which were occasioned by the limited computer research budget for this project. A sensitivity check of the results indicated that if the price in year three were increased to 32.
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