An Operational Structure for Assessing Industrial Response to Marketing Strategy
An Operational Structure for Assessing Industrial Response to Marketing Strategy
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In our eReader you can find the full English version of the book. Read An Operational Structure for Assessing Industrial Response to Marketing Strategy Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book An Operational Structure for Assessing Industrial Response to Marketing Strategy
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4 The Group Decision Model 4. 4 . A Purp ose The last element of the industrial market response model is the group decision model which maps individual choice probabilities into an estimate of the group probability of choice: Pg(a ;A) = z{P (a ;A I FEASIBLE, EVOKED), i= 1, ... , r}.
Here index i covers all participant categories that are consistently involved in the purchasing process within a microsegment of the potential market.
4. 4. B. Analytical Structure The authors (see Choffray and Lili...en [6]) propose four classes of descriptive probabilistic models of group decision-making. They -18- distinguish a Weighted Probability model, a Proportionality Model, a Unanimity Model and an Acceptability Model. These models encompass a wide range of possible patterns of Interaction between decision participant categories and offer representation of this process for most industrial buying decisions. Depending on the manager's understanding of the interaction process within a particular microsegment, any of these models, or a combination of them can be used to assess group choice.
What to read after An Operational Structure for Assessing Industrial Response to Marketing Strategy?
You can find similar books in the "Read Also" column, or choose other free books by Jean Marie Choffray to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
4 The Group Decision Model 4. 4 . A Purp ose The last element of the industrial market response model is the group decision model which maps individual choice probabilities into an estimate of the group probability of choice: Pg(a ;A) = z{P (a ;A I FEASIBLE, EVOKED), i= 1, ... , r}.
Here index i covers all participant categories that are consistently involved in the purchasing process within a microsegment of the potential market.
4. 4. B. Analytical Structure The authors (see Choffray and Lili...en [6]) propose four classes of descriptive probabilistic models of group decision-making. They -18- distinguish a Weighted Probability model, a Proportionality Model, a Unanimity Model and an Acceptability Model. These models encompass a wide range of possible patterns of Interaction between decision participant categories and offer representation of this process for most industrial buying decisions. Depending on the manager's understanding of the interaction process within a particular microsegment, any of these models, or a combination of them can be used to assess group choice.
What to read after An Operational Structure for Assessing Industrial Response to Marketing Strategy?
You can find similar books in the "Read Also" column, or choose other free books by Jean Marie Choffray to read onlineMoreLess
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