The book Astir; a Publisher's Life-Story was written by author John Adams Thayer Here you can read free online of Astir; a Publisher's Life-Story book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Astir; a Publisher's Life-Story a good or bad book?
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So it was with Cyrus Curtis. The publishing world prophesied bankruptcy, but he footed his extravagant bills with a stout faith. Aim- ing at a feminine clientele, one of his first and most telling moves was to follow the advice of his agents, N. W. Ayer & Son, and take large space in "The Delin- eator," which, with a circulation of half a million monthly even then, was spread- ing broadcast fashions to exploit its paper patterns. This counsel was disinterested, for the usual commission given ad...vertis- ing agents was denied, but it would have been cheap at any price. "The Delin- eator's " rates were low, and $6000 spent in announcements, cleverly prepared and 100 "THE LADIES HOME JOURNAL exceptional in size and style, so beguiled the women of the country that Mr. Curtis, as sure as Bonner of his final victory, straightway decided to disburse $1000 a day for a year. The full benefits, naturally, did not accrue at once, but the course of display so lavishly begun was all the time making for success, and work in plenty developed for the department of which I now became the responsible head.
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