Back Bay Development Plan, 1967

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At Copley Square - still the meeting place of the Back Bay - ther« has been major demolition, but with great prospects for new de- velopment and improvement under a plan already approved.
The market prospects for strengthening and extending retail activity in the entire Boylston-Newbury area are favorable, but dependent in part on district improvements rather than solely on individual enterprise. The area's strength is its ability to attract high- income shoppers from a wide radius because of t
...he -27- high quality of its stores and the unique nature of its specialties.
These, in turn, are tied in with convenience of access - highways plus parking, or comfortable and fast transit; and visual attractive- ness - outside the store as well as inside, a quality of good taste rather than garish commercialism.
Exceedingly important to the future of both ends of this area, in the light of the new retailing magnets due in Prudential Center (Lord & Taylor, probably others), is a sense of continuity along Boylston Street from Arlington toward Massachusetts Avenue and a high level of psychological accessibility which can compensate for a long walking distance.


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