Behavioral Science And Civil Defense

Cover Behavioral Science And Civil Defense
Behavioral Science And Civil Defense
George W George Walter Baker
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The snake, who is too hot in the sun, for instance, will crawl into the shade. In cold weather he retreats into the warmer ground. By contrast, the so-called warm-blooded animals maintain an internal environment which is in a degree independent of the external environment. When the external environment worsens, they do not necessarily flee (although in practice fight and flight responses are fre- quently combined), but they put more energy into the system in order to main- tain a favorable inte...rnal environment even when the external environment is unfavorable. When we get cold, we burn more fuel, we insulate ourselves, our teeth chatter, we become more active, and so on. When we become hot, we perspire, we relax, we seek the shade, and so on. Similarly, the firm which finds itself in an increasingly unfavorable market environment which finds, for instance, its inventory of product accumulating or finds that it can- not sell its output except at a loss will develop new forms of activity.

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