Big Sky Value : Montana Tourism & Recreation Strategic Plan 2003-2007 2002 Chapter 4
Big Sky Value : Montana Tourism & Recreation Strategic Plan 2003-2007 2002 Chapter 4
Hingston Roach Group, Inc
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The "Foundation" of the system is effective, informed planning and partnerships, with adequate funding for implementation. The link between Supply and Demand is communication: marketing, promotion and public relations. In order to achieve the tourism vision, communications must be strategic, targeting high-value, low-impact visitors as defined in the Target Markets section of Chapter 3. "I wish Montana could be seen/ presented as a progressive place with a balance between history, the Wild West..., home to Native peoples and a place where educated successful people can find mental
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