Big Sky Value : Montana Tourism & Recreation Strategic Plan 2003-2007 2002 Executive Summary

Cover Big Sky Value : Montana Tourism & Recreation Strategic Plan 2003-2007 2002 Executive Summary
Big Sky Value : Montana Tourism & Recreation Strategic Plan 2003-2007 2002 Executive Summary
Hingston Roach Group, Inc
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" - Winifred Newman New Montana Rest Area Design Montana Tourism & Recreation Strategic Plan 2003-2007 Executive Summary ES-7 strategic Plan Priority Action Areas ' Managing Information: - Build awareness: tourism <& lodging tax - Coordinate ads <& promotion: state, regions - public relations, packaging - Tracking <& research - Develop MT niche in focused markets - Info-sharing: collect/disseminate ■ Managing (Use of) Assets: - Balance between asset protection <& visitor/business needs - Access to public/private lands - Transportation system <& signs - Good stewardship of natural/ historic/cultural assets, some limits - Visitor information/interpretation - Enhanced communities, facilities ■ Creating Teams: - Linkages between agriculture <& tourism - Partnerships to address asset mgmt - Business assistance - Entrepreneurial opportunities - Funding partnerships/other sources - Enhanced "edu-structure" - Effective Plan implementation System of Tourism <& Recreation Communication Organization Relationships <& Funding state/Federal Support Partners Tourists: Montanans / Nonresidents DOC TAG State/Fed Agencies* UM/ITRR MTTA Ad Agency Strategic Plan Contains 22 Objectives, 94 Actions and Priorities for Implementation Over the next five years, Montana's tourism and recreation partners will have ample opportunity and incentive to build stronger collaborations as they work to achieve the Strategic Plan's objectives and actions.

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