The book Blueprint for Public Relations was written by author Dwight Hillis Plackard Here you can read free online of Blueprint for Public Relations book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Blueprint for Public Relations a good or bad book?
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Robinson has said, is the pro- duction and distribution of social forms. ] Now it is perfectly evident that in the manufacture and distribu- tion of social forms there is competition, the same as there is with an economic product. With the economic product, a manufacturer competes with other manufacturers and sometimes with co-ops and government plants. With social forms the primary surveyors today are industrial leaders, labor leaders, and politicians. Each of these surveyors is urging his par...ticular brand of social philosophy and the goodness of his leadership on the public for their acceptance. That the politician and the labor-union leader have been pretty good competitors for public favor in the market for social forms is eloquently illustrated by the fact that the power of decision over the past 10 years has steadily moved from the desk of the entrepreneur to that of the labor leader and to that of the man in government. Whether or not the public will accept the philosophy and follow the counsels of the politician, labor leader, or business executive in the future depends on how effective a competitor each of these three leaderships is in the market place for social forms.
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