Bulletin, Lycoming College V.1, No.1

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It includes preparation of the sales talk, the pre-approach, the interview, attracting attention, arousing interest, creating desire, meeting objections, diplomacy of the close, types of customers, and other psychologi- cal factors involved. Three hours. Prerequisite: Six hours in Business Administration .
Three hours credit.
218. ADVERTISING. A survey course in advertising designed to ac- quaint the student with the different departments such as copy, art, display, engraving, trade-marks and m
...edia; advertising as a social force. Pre- requisite: Six hours in Business Administration.
Three hours credit.
222. OFFICE PRACTICE. Designed to give the student actual practice in applying the knowledge and skills which are acquired in the theory courses to problems which arise in typical office situations. Instruction in the correct operation of various office machines is given, and students acquire actual experience in their use.
Three hours credit.
237-238. SECRETARIAL PRACTICE. Four hours a week of practice and experience will be secured in the faculty and administration offices.


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