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A watch manufacturer, for instance, offers in one letter to sell for cash, with a watch fob as a present; the second Digitized by Google 144 WHERE PREMIUMS MAY BE USED D«ar Sir: Th« prio« of our 3x6* and 3x7* display fixtnras for wall papers is now #8.00 saoh. Just as ws told yoa it would be • after Yebruary 1st. Ye hare, howerer. a few 3x6* wince on hand which we will let go at #6.00 each, ae long ae they last. An order blank is enoloeed. Tou will notice that it is dated March 1st as we cannot... promiee delireriee eren on theee extras at this price after that time. Very truly youre, YOBLD KAVUTACTUBISO CO. ^0^100 of an advance in price and offering one last chance at the former price is uauaUy an effective inducement. A fixture manufacturer limited an offer of thisinndf to empheteize the importance of the time element and this kurrted along many a lagging order letter offers to send the watch upon payment of half the purchase price, and the balance after a thirty days' trial; the third induce- ment is to sell on instalments at a slightly higher price because of the convenience erf buying in this way.
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