California Premium Wines And Brandies Oral History Transcript And Related Ma

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California Premium Wines And Brandies Oral History Transcript And Related Ma
Otto E 1903 Ive Meyer
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He really had a fine selection of grape varieties up on "the hill, " although the quantities were small.
We started to make champagne and wine to be ready for the market in 19^8. Then slowly we began building inventories, and by around 1950-52 we began to open up a few more markets. Until then sales were mostly local. We started to sell in Los Angeles and New York, and from there on market by market until we had national distribution. We leased a winery in Cupertino with enough space for the ch
...ampagne production. The wines were produced in the old winery on the hill. Once things started to roll, Paul Masson wines were sold by Promm and Sichel. That was fine as long as quantities were limited. As time went on and we tried to develop more markets we found a conflict within the sales organization selling two brands, and that was in the mid- fifties.
It was decided to spin off Paul Masson from Fromm and Sichel. Inasmuch as my involvement with the Brothers was no longer necessary, as they had developed a very competent brandy production team, in 1955 I took over management of Paul Masson production as well as sales, and became president of Paul Masson in 1959.


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