California Winery Management And Marketing Oral History Transcript
California Winery Management And Marketing Oral History Transcript
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In our eReader you can find the full English version of the book. Read California Winery Management And Marketing Oral History Transcript Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book California Winery Management And Marketing Oral History Transcript
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Maher: I don't think any of the people who bid for the Christian Brothers ever thought it was going to be for sale. Once again, the Church has a very interesting and long-term reputation. Once the word came out, through the investment banking firm Hambrecht and Quist, Inc. , that Christian Brothers brand might be for sale, an awful lot of people were interested. There are not that many brands in America that sell over a million cases--! think at last count there were about forty and here was on...e that was up for sale. For a company with a global perspective such as Heublein, this certainly would be a very challenging plum.
You also have to realize that it filled a void in their portfolio. There really are only two brandy brands in the United States- -E&J, which is owned by Ernest and Julio over in Modesto, and the Christian Brothers. So here was an opportunity for Heublein and other competitors in the spirits side of the business to make an acquisition that was good strategically, helped fill a void, and also blocked out a competitor.
What to read after California Winery Management And Marketing Oral History Transcript?
You can find similar books in the "Read Also" column, or choose other free books by Richard L Ivr Maher to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Maher: I don't think any of the people who bid for the Christian Brothers ever thought it was going to be for sale. Once again, the Church has a very interesting and long-term reputation. Once the word came out, through the investment banking firm Hambrecht and Quist, Inc. , that Christian Brothers brand might be for sale, an awful lot of people were interested. There are not that many brands in America that sell over a million cases--! think at last count there were about forty and here was on...e that was up for sale. For a company with a global perspective such as Heublein, this certainly would be a very challenging plum.
You also have to realize that it filled a void in their portfolio. There really are only two brandy brands in the United States- -E&J, which is owned by Ernest and Julio over in Modesto, and the Christian Brothers. So here was an opportunity for Heublein and other competitors in the spirits side of the business to make an acquisition that was good strategically, helped fill a void, and also blocked out a competitor.
What to read after California Winery Management And Marketing Oral History Transcript?
You can find similar books in the "Read Also" column, or choose other free books by Richard L Ivr Maher to read onlineMoreLess
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