Central Station Electric Service Its Commercial Development And Economic Signif

Cover Central Station Electric Service Its Commercial Development And Economic Signif
Central Station Electric Service Its Commercial Development And Economic Signif
Samuel Insull
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You have a notable example of the expenditure of money in the matter of selling right here in New England. I don't know of any more pro- gressive company in that respect than the company presided MASSING OF PRODUCTION 141 over by my friend Mr. Edgar, 1 and if you expect to sell kilowatt- hours, if you expect your customers to use those kilowatt-hours at other times than the peak, you must educate them how to do it, and you cannot educate them how to do it unless you spend money. The best possib...le return that you can get on any expenditures that you may make is the return that you will get on money expended in exploiting your business and endeavoring to add to your number of customers, we will say. But still more important is the effort to get the customers that you have to use your product throughout as much of the twenty-four hours as possible. The field is almost limitless in this direction. If you will provide low cost of production and low selling prices, so as to enable your customers to use the thousand and one devices that consume electricity at times other than the time that brings your maximum load, you will, I am sure, make your properties of far greater value.

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