City Building a Citation of Methods in Use in More Than One Hundred Cities for
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To quickly assess the difficulty of the text, read a short excerpt:
If circulars were used and sent to their destination through the mails, his ten dollars would hardly distribute 700, while with the co-operation of _ his fellow-merchants the total would be 70, 000 and more because in larger quantities the cost of printing is reduced materially. The cost of clerical work is also greatly reduced.
In case display space in country newspapers was used, the single merchant could buy about one hundred inches of space for one issue, but the co-operative fund would be ...able to purchase all of the space in several newspapers for one weekly issue. With flyers, the long streamers so often seen in railroad stations advertising reduced rates to certain points for some special event, this mer- chant could buy about 5, 000 of them. The other way he could help purchase 1, 000, 000.
It can be said that what the merchant does alone advertises his own busi- ness and his only. This is probably the manner in which he should do his local 62 CITY BUILDING advertising. The co-operative fund is not used for local publicity but for circu- lation outside of the city to new territory, territory which the merchant alone could not reach at all without the expenditure of large sums of money.
What to read after City Building a Citation of Methods in Use in More Than One Hundred Cities for?
You can find similar books in the "Read Also" column, or choose other free books by S H Clay to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
If circulars were used and sent to their destination through the mails, his ten dollars would hardly distribute 700, while with the co-operation of _ his fellow-merchants the total would be 70, 000 and more because in larger quantities the cost of printing is reduced materially. The cost of clerical work is also greatly reduced.
In case display space in country newspapers was used, the single merchant could buy about one hundred inches of space for one issue, but the co-operative fund would be ...able to purchase all of the space in several newspapers for one weekly issue. With flyers, the long streamers so often seen in railroad stations advertising reduced rates to certain points for some special event, this mer- chant could buy about 5, 000 of them. The other way he could help purchase 1, 000, 000.
It can be said that what the merchant does alone advertises his own busi- ness and his only. This is probably the manner in which he should do his local 62 CITY BUILDING advertising. The co-operative fund is not used for local publicity but for circu- lation outside of the city to new territory, territory which the merchant alone could not reach at all without the expenditure of large sums of money.
What to read after City Building a Citation of Methods in Use in More Than One Hundred Cities for?
You can find similar books in the "Read Also" column, or choose other free books by S H Clay to read onlineMoreLess
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