Clusters of Consumer Interests And Spheres of Influence of Opinion Leaders

Cover Clusters of Consumer Interests And Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests And Spheres of Influence of Opinion Leaders
David Bruce Montgomery
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497 . 436 . 412 . 404 . 298 . 266 . 243 . 198 . 091 . 046 (B-P) . 811 (K-0) . 736 (C-M) . 660 (BP-H) . 649 (S-V) . 609 (KO-F) . 570 (T-. A) . 510 (CM-E) . 492 (KOF-X) . 449 (BPH-CME) . 411 (SV-TA) . 364 (KOFX-SVTA) . 324 (BPHCME-R) . 306 (KOFXSVTA-L) . 177 (BPHCMER-KOFXSVTAL) . 064 Samp le II ■ 1 (B-P) . 777 (B-P) . 825 2 (BP-H) . 661 (K-0) . 709 3 (C-M) . 613 (BP-H) . 669 4 (K-0) . 612 (C-M) . 662 5 (X-F) . 511 (S-V) . 637 6 (S-V) . 500 (X-F) . 583 7 (CM-E) . 462 (KO-FX) . 537 8 (BPH-XF) . 398... (CM-E) . 521 9 (T-A) . 356 (T-A) . 520 10 (BPHXF-KO) . 348 (BPH-CME) . 466 11 (BPHXFKO-R) . 283 (KOFX-R) . 362 12 (CME-L) . 243 (SV-TA) . 335 13 (SV-TA) . 189 (BPHCME-L) ' . 334 14 (BPHXFKOR-CMEL) . 102 (BPHCMEL-KOXFR) . 171 15 (BPHXFKORCMEL-SVTA) . 005 (BPHCMELKOXF CVTA) . 088 14 FOOTNOTES David B. Montgomery is an Associate Professor in the Graduate School of Business, Stanford University, and Alvin J. Silk is an Associate Professor in the Sloan School of Management, Massachusetts Institute of Technology.

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