Cognitive Style Research a Perspective for Integration

Cover Cognitive Style Research a Perspective for Integration
Cognitive Style Research a Perspective for Integration
Peter G W Keen
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, some abstract system, model, or string of symbols devoid of almost any em- pirical content. If one is a Sensa- tion type, information will be en- tirely empirical, devoid of almost any theoretical content. Thus, Sensation types speak of "raw data, " "hard facts, " "numbers. " For Intui- tion types, information will be in the form of "imaginative stories, " "sketches of future possibilities. " Information for Feeling types takes the form of "art, " "poetry, " "human drama, " and especially "st...ories that emphasize or have a strong moral component. " What is information for one type will definitely not be information for another. Thus, as designers of MIS, our job is not to get (or force) all types to conform to one, but to give each type the kind of information he is psycholog- ically attuned to and will use most effectively.
Jung defined two other dimensions of type: I. Relative interest in the outer ver- sus inner world: Introversion : one's main interest is in the inner world of concepts and ideas.


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