Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri
Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri
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In our eReader you can find the full English version of the book. Read Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri
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To quickly assess the difficulty of the text, read a short excerpt:
The possession of an idea is insufficient, the creation of a plant for commercializing it, which is in itself a triumph of salesmanship at the organizing end, is insuf- ficient. There is yet the consumer to be reached, the consumer whose desire must be whetted. If the object in question is a new one, the consumer must be worked upon until he feels a need for it. If it is an old one there is need of arousing his interest in it through some point of appealing newness.
As color is, in spite of the... subconscious nature of its appeal, a means of arousing and stimulating attention its importance can hardly be overesti- mated. This chapter will be devoted to some phases of color appeal in business.
The Artist and Color in Business. Just as the artist and the artisan in the Middle Ages rendered a large part of their most beautiful creative effort to the service of the church which was their pat- ron, so to-day in ever-increasing measure art is becoming a handmaiden to that mighty institution of our own day, namely business.
What to read after Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri?
You can find similar books in the "Read Also" column, or choose other free books by Louis Weinberg to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The possession of an idea is insufficient, the creation of a plant for commercializing it, which is in itself a triumph of salesmanship at the organizing end, is insuf- ficient. There is yet the consumer to be reached, the consumer whose desire must be whetted. If the object in question is a new one, the consumer must be worked upon until he feels a need for it. If it is an old one there is need of arousing his interest in it through some point of appealing newness.
As color is, in spite of the... subconscious nature of its appeal, a means of arousing and stimulating attention its importance can hardly be overesti- mated. This chapter will be devoted to some phases of color appeal in business.
The Artist and Color in Business. Just as the artist and the artisan in the Middle Ages rendered a large part of their most beautiful creative effort to the service of the church which was their pat- ron, so to-day in ever-increasing measure art is becoming a handmaiden to that mighty institution of our own day, namely business.
What to read after Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri?
You can find similar books in the "Read Also" column, or choose other free books by Louis Weinberg to read onlineMoreLess
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