Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri

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Color in Everyday Life a Manual for Lay Students Artisans And Artists the Pri
Louis Weinberg
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The possession of an idea is insufficient, the creation of a plant for commercializing it, which is in itself a triumph of salesmanship at the organizing end, is insuf- ficient. There is yet the consumer to be reached, the consumer whose desire must be whetted. If the object in question is a new one, the consumer must be worked upon until he feels a need for it. If it is an old one there is need of arousing his interest in it through some point of appealing newness.
As color is, in spite of the
... subconscious nature of its appeal, a means of arousing and stimulating attention its importance can hardly be overesti- mated. This chapter will be devoted to some phases of color appeal in business.
The Artist and Color in Business. Just as the artist and the artisan in the Middle Ages rendered a large part of their most beautiful creative effort to the service of the church which was their pat- ron, so to-day in ever-increasing measure art is becoming a handmaiden to that mighty institution of our own day, namely business.


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