Commentary On the Science of Organization And Business Development
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At the same time it is not permissible to arbitrarily value the good will of a business so as to create a fictitious asset, as is so frequently done.
The subject of Trademarks and Trade Names is so intimately connected with that of Good Will that it is deemed necessary, for a practical understanding of their importance and use, to consider them together. In fact they are inseparable when considered in the light and for the purpose here intended.
Trademarks are arbitrary symbols, devices or dis-... tinguishing marks applied to a given article of manu- facture which are destined to appeal to the eye and GOOD WILL TRADEMARKS, TRADE NAMES. 155 serve as a means of ready and certain identification from all other products of a similar nature; while the use of the Trade Name is to show the source from which the particular article came. Therefore the Trade Name, appealing as it does to the ear, is so intimately connected with the Good Will of the Manu- facture as to be its means of identification.
What to read after Commentary On the Science of Organization And Business Development?
You can find similar books in the "Read Also" column, or choose other free books by Robert John Frank to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
At the same time it is not permissible to arbitrarily value the good will of a business so as to create a fictitious asset, as is so frequently done.
The subject of Trademarks and Trade Names is so intimately connected with that of Good Will that it is deemed necessary, for a practical understanding of their importance and use, to consider them together. In fact they are inseparable when considered in the light and for the purpose here intended.
Trademarks are arbitrary symbols, devices or dis-... tinguishing marks applied to a given article of manu- facture which are destined to appeal to the eye and GOOD WILL TRADEMARKS, TRADE NAMES. 155 serve as a means of ready and certain identification from all other products of a similar nature; while the use of the Trade Name is to show the source from which the particular article came. Therefore the Trade Name, appealing as it does to the ear, is so intimately connected with the Good Will of the Manu- facture as to be its means of identification.
What to read after Commentary On the Science of Organization And Business Development?
You can find similar books in the "Read Also" column, or choose other free books by Robert John Frank to read onlineMoreLess
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