Commercial Advertising Six Lectures At the London School of Economics And Polit
Commercial Advertising Six Lectures At the London School of Economics And Polit
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In our eReader you can find the full English version of the book. Read Commercial Advertising Six Lectures At the London School of Economics And Polit Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Commercial Advertising Six Lectures At the London School of Economics And Polit
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Sometimes a retailer, oftenest in a special, rather than a mixed trade, only requires to advertise one thing a piano, a set of furs, a watch, a service of china. He takes one article and advertises it as typical ; and this helps to sell the rest of his stock. But most drapers, grocers, and the kind of shops that we have learned to call departmental stores, most commonly put a number of different things, and a number of prices, into each announcement. The more they can crowd in, the happier they... feel. Commonly, there is little about the shop, beyond the name, and much about the merchandise. But never forget that the most direct function of retail advertising is not to sell goods. It is to get the people into the shop. If the shop is not utterly without competent manage- ment, they will buy when they go there.
If retail advertising is well planned, it takes on something of the character of news. A retailer I talk, for the moment, of provincial retailers mainly, and especially those in rather small towns only uses one, two, or at the most three newspapers, and will probably use the evening papers, for a reason which I shall explain next week.
What to read after Commercial Advertising Six Lectures At the London School of Economics And Polit?
You can find similar books in the "Read Also" column, or choose other free books by Thomas Russell to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Sometimes a retailer, oftenest in a special, rather than a mixed trade, only requires to advertise one thing a piano, a set of furs, a watch, a service of china. He takes one article and advertises it as typical ; and this helps to sell the rest of his stock. But most drapers, grocers, and the kind of shops that we have learned to call departmental stores, most commonly put a number of different things, and a number of prices, into each announcement. The more they can crowd in, the happier they... feel. Commonly, there is little about the shop, beyond the name, and much about the merchandise. But never forget that the most direct function of retail advertising is not to sell goods. It is to get the people into the shop. If the shop is not utterly without competent manage- ment, they will buy when they go there.
If retail advertising is well planned, it takes on something of the character of news. A retailer I talk, for the moment, of provincial retailers mainly, and especially those in rather small towns only uses one, two, or at the most three newspapers, and will probably use the evening papers, for a reason which I shall explain next week.
What to read after Commercial Advertising Six Lectures At the London School of Economics And Polit?
You can find similar books in the "Read Also" column, or choose other free books by Thomas Russell to read onlineMoreLess
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