Commercialism And Journalism
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In our eReader you can find the full English version of the book. Read Commercialism And Journalism Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Commercialism And Journalism
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Inthe magazines the case is different. Interesting and attractive asmagazine advertising has become--it certainly should be so, consideringthe advertisers pay good money to put it before the people--it is notenough alone to sell a magazine, and when it forms more than half ortwo thirds of the number the issue becomes too bulky and the value ofthe advertising pages themselves decreases. In making sandwiches theham must not be sliced too thin. That necessitates starting a newmagazine; and so we f...ind from three to a dozen periodicals issued bythe same house, often similar in character and apparently rivals. Thisaccounts for the multiplication of magazines. It is not a yearning formore love stories.
Thus you see advertising has made possible the great complex papers andmagazines of the day with their corps of trained editors, reporters, and advertising writers, in numbers and intellectual calibre comparablewith the faculty of a good-sized university. Advertising makes itpossible to issue a paper far below the cost of manufacturing--all tothe benefit of the consumer.
What to read after Commercialism And Journalism?
You can find similar books in the "Read Also" column, or choose other free books by Holt Hamilton to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Inthe magazines the case is different. Interesting and attractive asmagazine advertising has become--it certainly should be so, consideringthe advertisers pay good money to put it before the people--it is notenough alone to sell a magazine, and when it forms more than half ortwo thirds of the number the issue becomes too bulky and the value ofthe advertising pages themselves decreases. In making sandwiches theham must not be sliced too thin. That necessitates starting a newmagazine; and so we f...ind from three to a dozen periodicals issued bythe same house, often similar in character and apparently rivals. Thisaccounts for the multiplication of magazines. It is not a yearning formore love stories.
Thus you see advertising has made possible the great complex papers andmagazines of the day with their corps of trained editors, reporters, and advertising writers, in numbers and intellectual calibre comparablewith the faculty of a good-sized university. Advertising makes itpossible to issue a paper far below the cost of manufacturing--all tothe benefit of the consumer.
What to read after Commercialism And Journalism?
You can find similar books in the "Read Also" column, or choose other free books by Holt Hamilton to read onlineMoreLess
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