Commodity Subsector Analysis of the U.S. Cut Flower Industry

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Commodity Subsector Analysis of the U.S. Cut Flower Industry
Miller, Marvin Neal
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Another type of coordinating element in the industry is information. The USDA Agricultural Market Service's Market News Branch, in conjunction with the state departments of agriculture, releases price reports from the major wholesale flower markets in the United States. Wholesale market reports for San Francisco, Chicago, Boston, New York City, Dallas, Minneapolis/St. Paul, Milwaukee, St. Louis, Philadelphia, Pittsburgh and the Long Island Auction Market were being released one or more times pe...r week as of 1982. In addi- tion, the Market News Service (Federal-State) also publishes weekly shipping point reports for California and Florida growing areas and for imports (FOB Miami; volume only). Annual summaries of both wholesale market and shipping point price reports are also published in many cases.
Unfortunately, the lack of uniform industry grades and standards sometimes hinders comparison of reports from market to market. Although reports for carnation prices generally follow the suggested (but not uniformly adopted) SAF Grading System designations (Fancy, Standard, etc.) and rose prices are usually reported by stem lengths (26 inches and longer, 22-26 inches, etc.), product descriptions for other species can vary (e.g., the largest blossom for standard chrysanthemums may be reported as "large" in one market, "large-extra large" in a second 425 market, "very large" in a third and "medium-large" in a fourth market).


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