Concrete Stone Manufacture
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In our eReader you can find the full English version of the book. Read Concrete Stone Manufacture Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Concrete Stone Manufacture
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Manu- facturers have found that it is a poor policy to offer an architect, as an architectural unit, a unit which has no architectural value. Either offer him a plain unit in a straightforward way for purely structural purposes (in which case you must be prepared to show substan- tial proof of quality by authenticated tests) or else offer him an architectural unit, not as a cheap unit but strictly for its attractive character. Do not urge the economy as though that were most important. Let that... be inci- dental.
When a manufacturer has furnished material which has been used in structures of real architectural merit he will find it worth his while to invest something in fine photographs. A poor photograph is worse than none. A photographer who portrays the beauty of the work the texture, the tone, not merely outline and flat surfaces should be employed. Particularly is this true in getting the attention of the architect. Some manufac- turers have issued quite pretentious books illustrating the use of their products in important work and in such a course of advertising it carries weight to connect the name of an architect or owner of recognized standing with the work illustrated.
What to read after Concrete Stone Manufacture?
You can find similar books in the "Read Also" column, or choose other free books by Harvey Whipple to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Manu- facturers have found that it is a poor policy to offer an architect, as an architectural unit, a unit which has no architectural value. Either offer him a plain unit in a straightforward way for purely structural purposes (in which case you must be prepared to show substan- tial proof of quality by authenticated tests) or else offer him an architectural unit, not as a cheap unit but strictly for its attractive character. Do not urge the economy as though that were most important. Let that... be inci- dental.
When a manufacturer has furnished material which has been used in structures of real architectural merit he will find it worth his while to invest something in fine photographs. A poor photograph is worse than none. A photographer who portrays the beauty of the work the texture, the tone, not merely outline and flat surfaces should be employed. Particularly is this true in getting the attention of the architect. Some manufac- turers have issued quite pretentious books illustrating the use of their products in important work and in such a course of advertising it carries weight to connect the name of an architect or owner of recognized standing with the work illustrated.
What to read after Concrete Stone Manufacture?
You can find similar books in the "Read Also" column, or choose other free books by Harvey Whipple to read onlineMoreLess
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