The book Concrete Stone Manufacture was written by author Harvey Whipple Here you can read free online of Concrete Stone Manufacture book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Concrete Stone Manufacture a good or bad book?
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Manu- facturers have found that it is a poor policy to offer an architect, as an architectural unit, a unit which has no architectural value. Either offer him a plain unit in a straightforward way for purely structural purposes (in which case you must be prepared to show substan- tial proof of quality by authenticated tests) or else offer him an architectural unit, not as a cheap unit but strictly for its attractive character. Do not urge the economy as though that were most important. Let that... be inci- dental. When a manufacturer has furnished material which has been used in structures of real architectural merit he will find it worth his while to invest something in fine photographs. A poor photograph is worse than none. A photographer who portrays the beauty of the work the texture, the tone, not merely outline and flat surfaces should be employed. Particularly is this true in getting the attention of the architect. Some manufac- turers have issued quite pretentious books illustrating the use of their products in important work and in such a course of advertising it carries weight to connect the name of an architect or owner of recognized standing with the work illustrated.
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