Contagious: Why Things Catch On
The book Contagious: Why Things Catch On was written by author Here you can read free online of Contagious: Why Things Catch On book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Contagious: Why Things Catch On a good or bad book?
Where can I read Contagious: Why Things Catch On for free?
In our eReader you can find the full English version of the book. Read Contagious: Why Things Catch On Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Contagious: Why Things Catch On
In our eReader you can find the full English version of the book. Read Contagious: Why Things Catch On Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Contagious: Why Things Catch On
What reading level is Contagious: Why Things Catch On book?
To quickly assess the difficulty of the text, read a short excerpt:
They wondered whether consumers find the idea of a discount so powerful that merely labeling something as “on sale” would increase purchase.
To test this possibility, Anderson and Simester created two different versions of the catalog and mailed each to more than fifty thousand people. In one version some of the products (let’s call them dresses) were marked with signs that said “Pre-Season SALE.” In the other version the dresses were not marked as on sale.
Sure enough, marking those items as o...n sale increased demand. By more than 50 percent.
The kicker?
The prices of the dresses were the same in both versions of the catalog. So using the word “sale” beside a price increased sales even though the price itself stayed the same.
————— Another tenet of prospect theory is something called “diminishing sensitivity.” Imagine you are looking to buy a new clock radio. At the store where you expect to buy it, you find that the price is $35. A clerk informs you that the same item is available at another branch of the same store for only $25.
What to read after Contagious: Why Things Catch On?
You can find similar books in the "Read Also" column, or choose other free books by Jonah Berger to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
They wondered whether consumers find the idea of a discount so powerful that merely labeling something as “on sale” would increase purchase.
To test this possibility, Anderson and Simester created two different versions of the catalog and mailed each to more than fifty thousand people. In one version some of the products (let’s call them dresses) were marked with signs that said “Pre-Season SALE.” In the other version the dresses were not marked as on sale.
Sure enough, marking those items as o...n sale increased demand. By more than 50 percent.
The kicker?
The prices of the dresses were the same in both versions of the catalog. So using the word “sale” beside a price increased sales even though the price itself stayed the same.
————— Another tenet of prospect theory is something called “diminishing sensitivity.” Imagine you are looking to buy a new clock radio. At the store where you expect to buy it, you find that the price is $35. A clerk informs you that the same item is available at another branch of the same store for only $25.
What to read after Contagious: Why Things Catch On?
You can find similar books in the "Read Also" column, or choose other free books by Jonah Berger to read onlineMoreLess
Read book Contagious: Why Things Catch On for free
You can download books for free in various formats, such as epub, pdf, azw, mobi, txt and others on book networks site. Additionally, the entire text is available for online reading through our e-reader. Our site is not responsible for the performance of third-party products (sites).
Write Review:
Guest
Read Also
10 / 10
9 / 10
User Reviews: