Creativity in the California Wine Industry Oral History Transcript And Relat

Cover Creativity in the California Wine Industry Oral History Transcript And Relat
Creativity in the California Wine Industry Oral History Transcript And Relat
Robert Mondavi
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Teiser: Did you move away from redwood?
Mondavi: We moved completely away from redwood. We had big redwood tanks at the Charles Krug Winery. We had the huge redwood tanks to make our vin ordinaire, our popularly priced wines. But we had nothing but small oak barrels to age our fine wine. Then I wanted to buy PETER AND ROBERT MONDAVI ca. 1953 25 Nevers oak barrels, French oak barrels, because 1 felt that they had a more subtle character. And I knew that the new barrels played a very important pa
...rt. That was a difference that I had with my brother. I wanted to form a style of wine. We had some honest differences that would make a difference in style of wine.
During that time my brother wanted to use old barrels. Today we're using mainly new barrels in our better wines. And we find that we have a different style. We find that we can get a price higher by doing what we're doing. And we can get those people who are accustomed to drinking wines of that style. Therefore we have been able to achieve higher prices, only because we knew that there is a certain group of people that like this style of wine.


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