Decision Support Systems And the Marginal Economics of Effort

Cover Decision Support Systems And the Marginal Economics of Effort
Decision Support Systems And the Marginal Economics of Effort
Peter G W Keen
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If the DSS reduces the cost of examining or looking for more alternatives, the user's level of reaction naturally moves from routine to adaptive to fundamental (and his or her level of aspiration is raised, which makes satisf icing more difficult). Obviously, however, some DSS do not reduce the cost of search. If the user has to type in many parameters or respond to questions from the DSS that involve Specification and internal Computation, the effort involved in looking for one more alternativ...e remains high and the decision maker finds low-cost heuristics more attractive.
Few, if any, DSS have been built mainly to support Inference. Shortliffe's MYCIN system, which helps physicians diagnose and prescribe drug therapy for certain bacterial infections, does so. Shortliffe refers -lA- to MYCIN as a Decision Support System, but it is an experimental Artificial Intelligence project and not a DSS used in an ongoing organizational context. However, MYCIN demonstrates that a DSS can substantially assist inference; this system is an expert diagnostician.


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