The book Design for Business was written by author J Gordon Joshua Gordon Lippincott Here you can read free online of Design for Business book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Design for Business a good or bad book?
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Fresh, creative ideas are precious and essential to continued growth, because we are in a period of unprecedented change. An organization is as fresh and creative in its think- ing as the inspiration it gets from the top. 120 Industrial Design and Merchandising Merchandising is the means by which a product is moved to the con- sumer. Since the primary aim of the industrial designer is to aid that move- ment, he must be aware of modern methods in merchandising and how art applied to merchandisin...g can stimulate consumer acceptance. How a prod- uct or service is to be merchandised influences designing right from the start. For example, very few manufacturers sell only one product. The costs of mass distribution are so great that most manufacturers prefer to sell a line. In electric irons one might have a "leader" priced at $2. 49 and then offer three other electric irons with prices spaced at appro- priate intervals all the way up to a new and super deluxe steam iron selling for $19. 50.
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