Diagnosis And Design of Strategic Planning Systems in Deiversified Sic Corpora
Diagnosis And Design of Strategic Planning Systems in Deiversified Sic Corpora
Peter Lorange
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We shall distinguish 1. A number of studies have adressed aspects of a contingency strategy approach towards managing the business in different stages of the life-cycle. See in particular Wright (26). Boslon ConnnltlnK Group ( 4j, Abernathy and Utterback *' i;, U(, rmiiiii, ' i/ >. '>r l, ', inny, - (12). -10- between two aspects of senior management's influence, namely their goals and their attitudes towards risk-taking within the company. a) Senior management's goals. Senior management will h...ave two sets of goals, one personal and one for the company. The two will prob- ably be in conflict to some extent. However, it is important that the personal goals are not allowed to dominate the corporation's goals to too large an extent. Senior management's role in setting corporate goals will probably depend critically on its ability to come up with a 2 meaningful set of strategic visions for where the company should go. Further, the degree of explicitness and internal consistency in this set of visions is probably critical.
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