Direct Assessment of Consumer Utility Functions Von Neumann Morgenstern Utilit
Direct Assessment of Consumer Utility Functions Von Neumann Morgenstern Utilit
John R Hauser
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101-117. 13. Koppelman, Frank, "Prediction of Travel Behavior With Disaggregate Choice Models", MIT CTS Report No. 75-7, Cambridge, MA, June 1975. 14. Krantz, David H. , Duncan R. Luce, Patrick Suppes, and Amos Tversky, Foundations of Measurement . (New York: Academic Press, 1971). 15. McFadden, D. , "Conditional Logit Analysis of Qualitative Choice Behavior, " in Paul Zaremblea, ed. , Frontiers in Econometrics, (New York: Academic Press, 1970), pp. 105-142. R-2 16. Sheth, Jagdish N. And M. Way...ne Talarzyk, "Perceived Instrumentality and Value Importance as Determinants of Attitudes", Journal of Marketing Research, 9 (February 1972), pp. 6-9. 17. Silk, A. J. And G. L. Urban, Pretest Market Evaluation of New Packaged Goods; A Model and Measurement Methodology, " Working Paper, Alfred P. Sloan School of Management, MIT, February 1976. 18. Srinivasan, V. And Allan Shocker, "Linear Programming Techniques for Multidimensional Analysis of Preferences, " Psychometrica, Vol. 38, (September 1973), pp.
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