Direct Assessment of Consumer Utility Functions Von Neumann Morgenstern Utilit

Cover Direct Assessment of Consumer Utility Functions Von Neumann Morgenstern Utilit
Direct Assessment of Consumer Utility Functions Von Neumann Morgenstern Utilit
John R Hauser
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101-117.
13. Koppelman, Frank, "Prediction of Travel Behavior With Disaggregate Choice Models", MIT CTS Report No. 75-7, Cambridge, MA, June 1975.
14. Krantz, David H. , Duncan R. Luce, Patrick Suppes, and Amos Tversky, Foundations of Measurement . (New York: Academic Press, 1971).
15. McFadden, D. , "Conditional Logit Analysis of Qualitative Choice Behavior, " in Paul Zaremblea, ed. , Frontiers in Econometrics, (New York: Academic Press, 1970), pp. 105-142.
R-2 16. Sheth, Jagdish N. And M. Way
...ne Talarzyk, "Perceived Instrumentality and Value Importance as Determinants of Attitudes", Journal of Marketing Research, 9 (February 1972), pp. 6-9.
17. Silk, A. J. And G. L. Urban, Pretest Market Evaluation of New Packaged Goods; A Model and Measurement Methodology, " Working Paper, Alfred P. Sloan School of Management, MIT, February 1976.
18. Srinivasan, V. And Allan Shocker, "Linear Programming Techniques for Multidimensional Analysis of Preferences, " Psychometrica, Vol. 38, (September 1973), pp.


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