Distributed Lag Models of Response to a Communications Mix
Distributed Lag Models of Response to a Communications Mix
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In our eReader you can find the full English version of the book. Read Distributed Lag Models of Response to a Communications Mix Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Distributed Lag Models of Response to a Communications Mix
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The reactions noted above which the firm's management had to the results of this study are worth noting because they suggest something about the part that a model-based analysis of historical or aggregative data can play in the evolutionary development of a marketing information system. The firm in question was in the beginning stages of forming such a system. Outside of a forecasting system based on historical sales data, the organi- zation had had little previous experience with marketing mod...els. This work represented an initial attempt to develop some measurement in an area where virtually none had previously existed in the firm and was made possible by the foresight of a staff group who had been gathering, organizing, and pre- serving the data base for some time. The aspect of the results which was of interest to the firm from an operating viewpoint was the directional implication regarding the allocation of funds to the various mix elements-- the suggestion that a realignment of expenditures was in order.
What to read after Distributed Lag Models of Response to a Communications Mix?
You can find similar books in the "Read Also" column, or choose other free books by David Bruce Montgomery to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The reactions noted above which the firm's management had to the results of this study are worth noting because they suggest something about the part that a model-based analysis of historical or aggregative data can play in the evolutionary development of a marketing information system. The firm in question was in the beginning stages of forming such a system. Outside of a forecasting system based on historical sales data, the organi- zation had had little previous experience with marketing mod...els. This work represented an initial attempt to develop some measurement in an area where virtually none had previously existed in the firm and was made possible by the foresight of a staff group who had been gathering, organizing, and pre- serving the data base for some time. The aspect of the results which was of interest to the firm from an operating viewpoint was the directional implication regarding the allocation of funds to the various mix elements-- the suggestion that a realignment of expenditures was in order.
What to read after Distributed Lag Models of Response to a Communications Mix?
You can find similar books in the "Read Also" column, or choose other free books by David Bruce Montgomery to read onlineMoreLess
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