Do European Industrial Marketers Budget Differently An International Comparis
Do European Industrial Marketers Budget Differently An International Comparis
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In our eReader you can find the full English version of the book. Read Do European Industrial Marketers Budget Differently An International Comparis Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Do European Industrial Marketers Budget Differently An International Comparis
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00 6. 00 0. 17 Europe Mean y 2 (r-l) 5. 50 10. 50 0. 35 0. 23 2. 40 5. 10 5. 30 0. 25 19. 88' 15. 17 23. 92 24. 48' 12. 61 a 7. 25 8. 25 27. 5' a=difference significant at . 01 level.
b=difference significant at . 1 level.
c=r refers to the number of categories in the frequency distribution, -13- Size of Advertising Budget Size of Marketing Budget Sales Sales Number of users Number of users Customer concentration Customer concentration Fraction of sales made to order Fraction of sales made to o...rder Stage in life cycle Prospect-customer attitudes differences Product plans Proportion of direct sales Product complexity Stage in life cycle Product plans Product complexity Since the variables are strategic in nature we hypothesize they reflect the behavior of performance -driven managers in a free-enterprise Western economy. European managers are performance driven, and operate in a similar economic environment. As the technologies used in the industries represented in our sample are world-wide, and the distribution of industries is rather similar, we felt that this hypothesis was appropriate.
What to read after Do European Industrial Marketers Budget Differently An International Comparis?
You can find similar books in the "Read Also" column, or choose other free books by Gary L Lilien to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
00 6. 00 0. 17 Europe Mean y 2 (r-l) 5. 50 10. 50 0. 35 0. 23 2. 40 5. 10 5. 30 0. 25 19. 88' 15. 17 23. 92 24. 48' 12. 61 a 7. 25 8. 25 27. 5' a=difference significant at . 01 level.
b=difference significant at . 1 level.
c=r refers to the number of categories in the frequency distribution, -13- Size of Advertising Budget Size of Marketing Budget Sales Sales Number of users Number of users Customer concentration Customer concentration Fraction of sales made to order Fraction of sales made to o...rder Stage in life cycle Prospect-customer attitudes differences Product plans Proportion of direct sales Product complexity Stage in life cycle Product plans Product complexity Since the variables are strategic in nature we hypothesize they reflect the behavior of performance -driven managers in a free-enterprise Western economy. European managers are performance driven, and operate in a similar economic environment. As the technologies used in the industries represented in our sample are world-wide, and the distribution of industries is rather similar, we felt that this hypothesis was appropriate.
What to read after Do European Industrial Marketers Budget Differently An International Comparis?
You can find similar books in the "Read Also" column, or choose other free books by Gary L Lilien to read onlineMoreLess
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